Ultimate Guide: How To Personalize Marketing for Gen Z
Gen Z represents a massive economic opportunity with their income expected to reach $33 trillion by 2030, making up a quarter of the world's income. This digitally native generation demands authentic, personalized experiences delivered through video content across multiple channels. They value transparency in data usage and expect brands to provide relevant, customized experiences that reflect their preferences and behaviors. Marketing success with Gen Z requires an omnichannel approach combining social media presence, personalized video content, and interactive experiences that allow them to engage authentically with brands.
In this guide, you'll explore
- Gen Z's income is expected to increase 5x to $33 trillion by 2030, representing 25% of global income
- 97% of Gen Z uses top social media platforms, with 60% of TikTok users being Gen Z
- 64% say companies can use their data if transparent, while 62% will pay more for personalized experiences
- Gen Z is 40% more likely to want personalized video, 59% more likely to want interactive video, and 69% more likely to want customizable video content
- Personalized video campaigns achieve up to 10x higher conversions with 75% completion rates among younger viewers