The State of Open Finance 2026

The financial services industry is experiencing unprecedented competition and innovation, with open finance emerging as a critical differentiator for companies seeking competitive advantage. Consumer expectations are driving demand for more transparent, personalized, and convenient financial experiences, with 77% willing to switch providers for greater data transparency and 76% for better digital features. Organizations implementing open finance initiatives are seeing significant results, with three-quarters reporting direct revenue uplift averaging 3.3% growth, equivalent to approximately $312 million in additional revenue. Companies are successfully leveraging customer-consented data to improve AI insights, strengthen security protocols, and expand services to previously underserved customer segments. The research indicates that organizations providing more open finance capabilities consistently outperform others across key performance indicators, suggesting substantial opportunity for further growth and customer retention.

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In this guide, you'll explore

  • ✓77% of consumers would switch providers to gain more transparency over their personal data usage
  • ✓Three-quarters of executives report direct revenue uplift from open finance initiatives, averaging 3.3% growth
  • ✓Organizations using open finance generated an average of $312 million in additional revenue
  • ✓75% of executives attributed revenue growth to using customer-consented data for product development
  • ✓Companies offering more open finance capabilities significantly outperform competitors on key performance indicators

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