As artificial intelligence, especially generative AI, transforms business operations, organizations must prioritize comprehensive and reliable data foundations to guide decision-making and strategy development. While 92% of analytics and IT leaders agree that trustworthy data is needed more than ever, 94% of business leaders believe they aren't unlocking their data's full potential. Security threats remain the top barrier to successful data management, with data volumes expected to increase 22% over the next 12 months. To harness AI's capabilities, companies must fuel algorithms with high-quality data, as 86% of analytics and IT leaders agree that AI's outputs are only as good as its data inputs.