State of Video Technology Report
A comprehensive survey of 2,009 consumers in the U.S. and U.K. reveals a significant video gap in brand communications, with 81% of consumers wanting more video content from brands while 70% rarely or never receive it. Personalized video dramatically outperforms generic video, with consumers being 4.4x more likely to feel valued by brands and 3.5x more likely to recommend them. The demand for advanced video technologies including interactive, customizable, and AI-generated content is highest among younger consumers and high earners, presenting a major opportunity for brands to enhance engagement and drive purchase intent.
In this guide, you'll explore
- 81% of consumers want brands to use video more often, but 70% rarely or never receive video communications
- Personalized video makes customers 4.4x more likely to feel valued and 3.5x more likely to recommend the brand
- Younger consumers and high earners show 89% interest in receiving more video content from brands
- Interactive and customizable video technologies generate strong interest, with 79% and 72% consumer approval respectively
- AI-generated video appeals most to Gen Z/Millennials (49% more likely) and high earners (29% more likely) compared to other demographics