Building a strong safety culture requires more than policies and procedures — it demands genuine good faith between workers and management, transforming safety from a compliance obligation into a core organizational value. This whitepaper outlines four actionable strategies — measuring safety, talking safety, modeling safety, and rewarding safety — designed to help safety leaders strengthen culture across complex, multinational workforces. By shifting focus from lagging indicators, such as injury rates, to leading indicators like training completion and hazard reporting, organizations can proactively reduce risk and demonstrate the business value of their safety programs. Platforms like Avetta's intelligent supply chain risk management software provide the real-time visibility and consistency needed to align contractors, suppliers, and global teams to a single safety standard.