The Manufacturer's Guide to Modernize Commercial Operations
Manufacturers are losing revenue and margin due to fragmented data, disconnected systems, and outdated commercial processes that fail to support the selling side of the business with the same rigor applied to the shop floor. By unifying customer data on a single platform, modernizing sales processes with AI-driven tools, and integrating revenue management, manufacturers can dramatically reduce leakage and improve profitability. According to McKinsey, agentic AI has the potential to generate $450 billion to $650 billion in additional annual revenue by 2030, representing a 5 to 10 percent uplift in advanced industries. This guide outlines a three-phased approach structured around unifying customer data, modernizing selling processes, and integrating revenue management processes.
In this guide, you'll explore
- Agentic AI could generate $450 billion to $650 billion in additional annual revenue for advanced industries by 2030, per McKinsey.
- 87% of data and analytics leaders believe unified data is key to meeting customer expectations.
- 81% of sales teams are investing in AI, recognizing its ability to boost productivity and improve win rates.
- Accelerated Configure-Price-Quote (CPQ) capabilities reduce revenue leakage by seamlessly unifying catalogs, pricing, and complex product configurations.
- A three-phased modernization approach — unify customer data, modernize selling processes, and integrate revenue management — gives manufacturers a clear path to eliminating margin erosion.