Trends in Sales Ops

Salesforce Research surveyed over 7,700 sales professionals worldwide to reveal that sales operations is becoming increasingly strategic, with 82% saying it plays a critical role in growing their business. Sales reps spend 72% of their time on non-selling tasks, prompting sales ops teams to focus on efficiency improvements through tech consolidation and process optimization. While sales teams use an average of 10 tools to close deals, 94% of organizations plan to streamline their tech stacks within 12 months. AI adoption remains low but shows promise, with 80% of leaders reporting improved productivity from artificial intelligence implementations.

In this guide, you'll explore

✓Sales reps spend 72% of their week on non-selling tasks, leaving only 28% for actual customer engagement
✓82% of sales professionals say sales ops plays a critical role in growing their business
✓Sales teams use an average of 10 tools to close deals, overwhelming two-thirds of reps
✓94% of sales organizations plan to consolidate their tech stack in the next 12 months
✓Only 37% of sales professionals strongly agree their organization fully utilizes its CRM system

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