Latency is the New Outage
Organizations have successfully achieved high availability for their digital assets, but are now entering the Speed Epoch where latency has become the new outage. As applications become increasingly complex with distributed architectures, microservices, and cloud deployments, slow performance can be just as detrimental as complete unavailability. Companies like Starbucks, Audi, and Lego have demonstrated that speed of digital delivery is critical to customer experience and competitive advantage. While availability problems can be solved through redundancy and engineering practices, reducing latency requires a fundamental understanding of application performance across complex, distributed systems.
In this guide, you'll explore
- Organizations are transitioning from the Availability Epoch to the Speed Epoch where latency is the new outage
- It's not the big that eat the small, it's the fast that eat the slow in today's digital economy
- Companies like Starbucks, Audi, and Lego have made speed of digital delivery a non-negotiable requirement
- Complex distributed architectures and microservices have made reducing latency more challenging than achieving high availability
- Poor application performance due to latency can be just as detrimental to customer experience as complete system outages