The Field Marketer's Guide to Instagram

With over 2 billion monthly active users, Instagram presents a significant opportunity for financial firms to engage with Millennials and Gen Z through strategic social selling. This comprehensive guide demonstrates how agents and advisors can leverage Instagram's visual platform to acquire new customers, nurture existing relationships, build thought leadership, and connect with centers of influence. The guide provides practical strategies for creating professional business profiles, developing engaging content, and implementing consistent posting schedules that drive measurable results.

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In this guide, you'll explore

  • ✓Instagram has over 2 billion monthly active users with 60% under age 34, making it ideal for reaching Millennials and Gen Z
  • ✓90% of Instagram users follow business profiles and 70% of shoppers look to Instagram for their next purchase
  • ✓Instagram content shared through Hearsay in 2022 achieved 3x higher engagement rates compared to other networks
  • ✓Users are 1.5x more likely to want to see branded creator content on Instagram than on other platforms
  • ✓The platform enables five key business activities: acquiring customers, nurturing relationships, building thought leadership, connecting with influencers, and recruiting agents

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