Frictionless Experiences: Strategies to Remove Barriers to Retention
In today's subscription economy, retaining subscribers requires more than great content — it demands a seamless, frictionless experience at every touchpoint. Recurly empowers businesses to build trust through smart fraud prevention, minimize churn with proactive dunning strategies, and unify the subscriber journey through effortless integrations. As demonstrated by Paramount+'s Super Bowl success, a perfectly executed lifecycle customer acquisition management strategy can drive significant growth, including a 50% increase in streaming viewership. With the right tools and approach, businesses can turn every interaction into a revenue-generating opportunity while laying the foundation for long-term loyalty.
In this guide, you'll explore
- Smart fraud prevention: Fraudulent transactions increased by 29% in 2024, making it critical to strike the right balance between security and a smooth subscriber experience.
- Proactive dunning strategies: Businesses recovered over $191 million in revenue through dunning, with digital media and entertainment, publishing, and consumer goods sectors each reclaiming millions in otherwise lost revenue.
- Frictionless renewals and upgrades: Real-time insights enable businesses to offer better incentives and keep subscribers happy, loyal, and paying without unnecessary friction.
- Merchant spotlight — Paramount+: During the 2024 Super Bowl, Paramount+ successfully onboarded millions of new subscribers and transitioned them seamlessly to binge-worthy series like 'Halo' and 'Tracker' using Recurly's lifecycle management tools.
- Unified integrations for a better experience: A fully connected tech stack — spanning platforms like Stripe, Roku, and others — means faster issue resolution, personalized engagement, and smoother transitions between subscriber interactions.