Hi there — here are a few resources you can skim quickly and share with your team.

Build vs. Buy: Rethinking the CDP Debate in the Age of AI

The build vs. buy debate for Customer Data Platforms is no longer the right question — the real question is which tools will help you build the capabilities your business needs in the age of AI. This guide breaks down the five core CDP capabilities and makes the case for a composable, future-ready approach anchored by enterprise-grade identity resolution. Amperity delivers the proven foundation that lets data teams move faster, with greater accuracy, at scale.

Frictionless Experiences: Strategies to Remove Barriers to Retention

Recurly helps subscription businesses eliminate friction, reduce churn, and maximize revenue through smart fraud prevention, proactive dunning, and seamless integrations. As proven by merchant successes like Paramount+, a connected tech stack and lifecycle-driven strategy are essential for sustainable growth in the subscription economy.

Successfully Scaling Your Brand: The Self-Serve Solution

The explosion in content demand is forcing non-designers to create independently, putting brand consistency at serious risk. Adobe Express solves this by giving every team an AI-powered, on-brand content creation platform that integrates with existing workflows, reclaims productivity, and eliminates rogue content creation at scale.

WhatsApp Marketing Guide

WhatsApp's 2.5 billion monthly users, 90%+ open rates, and 45-60% click-through rates make it one of the highest-performing marketing channels available today. Brands that integrate WhatsApp into their cross-channel strategy are seeing 40-50% more conversions compared to other channels. This guide provides a practical, step-by-step roadmap to launching and scaling a successful WhatsApp marketing program.